Top Fashion Influencers in India - Fashion Instagram Influencers (2025)

Komal Pandey was born in Ranchi, India, on June 18, 1994, but has lived in New Delhi since then. She was pursuing a CA but found her calling in fashion blogging in 2015, and she has not looked back since.

She is one of the most celebrated influencers on Instagram, where her engaging content and impeccable fashion sense have fascinated audiences at scale. She is known for her great fashion content, rare outfits, unique and innovative approach to styling, and more. Komal is among India's most sensational and top fashion influencers who posts content embodying fashion and beauty. She has a huge following on Instagram and also owns a prominent YouTube channel. Starting with 'The College Couture' fashion blog, she has crossed oceans, making her name as one of the top Indian fashion influencers worldwide.

She started her journey on YouTube but now has an average 825K views on her Instagram content. Landing brand deals with Olay, Amazon, and many other brands, Komal Pandey has constantly been supporting smaller fashion businesses and providing them with the platform and opportunity they well-deserve.

She has worked with legacy brands like Olay and Amazon. Known for her ability to create sundry looks she has become a trendsetter in the fashion community. With a good engagement rate of 7.27 percent, her influence is evident through the active engagement, she receives on her posts! She has also been featured by Forbes and ranks number three in India’s Top Digital Stars list.

Kritika Khurana, aka That Boho Girl, was born in New Delhi, India, on June 19, 1993. She has been in fashion for over 9 years, making her one of the top fashion Instagrammers in India.

She started her journey in 2013, launching her fashion blog and YouTube channel "That Boho Girl", covering fashion lookbooks and lifestyle tips. In 2017, she launched her clothing brand, "The Hype," offering her style-inspired, trendy bohemian clothes. She has been the face of many campaigns for e-commerce fashion retail companies, including Myntra and Ajio.

Kritika Khurana, the talent behind the popular Instagram Account 'That Boho Girl,' has carved a niche for herself in the domain of fashion influencer marketing. Initially, she used to share her daily outfits through the popular Instagram hashtag #OOTD, marking the commencement of her venture. The Delhi-based fashion influencer has a distinctive style and bohemian aesthetic that is appreciated by a vast audience, complementing her substantial following on both Instagram and YouTube. With an average engagement rate of 3.69% and average views of 533K, she has leveraged many clothing brands towards her. She recently won the Lifestyle Influencer Award (Female) at the Cosmopolitan Blogger Awards 2023, along with many other awards. She is a fashion design graduate, and through her unique bohemian style, she is among the finest fashion influencers in India. Her content is very creative; she shares her fashion insights, trendy outfits, beauty tips, and even glimpses of her life. Her engaging content has helped well-known brands like L'Oreal, Myntra, Knorr, Pure Sense, and more create authentic impact.

Born on August 29, 1991, in New Delhi, Diipa Büller-Khosla is a Dutch-Indian fashion influencer and entrepreneur. Since starting her journey as a fashion blogger and curating content regarding fashion, styling, and lifestyle tips, she has leveraged a considerable following through her content. Diipa’s effective collaborations with various fashion & beauty brands and distinctive fashion choices have brought her an average engagement rate of 1.96% and average views of 115K.

Diipa Büller-Khosla, commonly known as Diipa, has emerged as a prominent fashion influencer in India, with an astounding Instagram following of over a million. She has become a fashion trendsetter and of course, a source of motivation for fashion enthusiasts worldwide. She has been featured on the covers of 7 foreign magazines and has been acknowledged as Influencer of the Year by respected publications such as Grazia, Elle, and Vogue for 3 consecutive years. Her approach to being an influencer goes beyond the phony aspects and traditions of fashion; she believes that authentic influence should lead to meaningful social transformation. Besides being featured on various magazine covers, including Vogue, Elle, Grazia India, and whatnot, Diipa has also left her footprints at the Cannes Film Festival. She made her red-carpet appearance in the amazing Manish Malhotra's feather-accented saree. Additionally, with her fashion brand Indē Wild, she has made a significant impact in the fashion industry, and her constant collaboration with various fashion brands has brought about a revolution within the fashion realm, accounting for herself among the top Indian fashion influencers.

She is not just an influencer but a gateway to understanding the transformative power of fashion influence. Her success story, global recognition, and dedication to driving authentic influence make Diipa a role model for those steering the dynamic landscape of culture and fashion.

Aashna Shroff’s versatility serves as an inspiration for fashion enthusiasts looking to enhance their fashion sense as well as for fashion content creators who want to sharpen their skills, be it how to promote fashion products or setting lifestyle goals. Having earned a fashion degree from the prestigious London College of Fashion, she effortlessly carries diverse styles, which makes her an ideal fashion influencer. Aashna leveraged her enthusiasm for fashion and creativity to establish "The Snob Shop," an online store that represents her great taste and fashion sense. Her account is a treasure trove of trendy reels, impeccable posts, and fashion insights.

Rajvee Gandhi, one of the top Indian fashion influencers, was born in Mumbai, India, on November 16, 1998. She has made a bold appearance on the internet through TikTok. She has built a fantastic community that loves to watch fashion content and won't mind some fashion hacks now and then. Keeping the authenticity of her content alive, she always keeps her viewers entertained by preparing content from various niches.

Rajvee Gandhi, popularly known as "Vee" among her dedicated followers, has established herself as a great fashion influencer on Instagram, driving audiences with her cute expressions and unique fashion Styles. What differentiates Rajvee apart from other fashion Instagrammers in India is not just her massive following but her striking engagement rate of 1.61%, giving us a vibe of the genuine connection she has with her audience. Her posts reliably receive significant interaction, with an average of 19.91k likes and 110 comments per post. Her sustainable fashion interacts with her audience, starting new trends to inspire them to shop from more sustainable and environmentally friendly brands. Her collaborations with well-known brands are a testament to her strategic influence in the fashion industry. One of her brand partnerships was with "L'Oréal Professional", in which she seamlessly promoted the brand to the mutual target market.

Jubin Shah was born on April 22, 1995, in Surat, India; however, he spent his college days in Mumbai, India. Jubin started his career as a model and was featured in various print advertisements. He started posting content online in 2018 and has collaborated with big brands, including Ponds, Beardo, Gillette, etc. After the ban on TikTok in India, he started posting content on Instagram and YouTube related to fashion, lifestyle tips, and outfit ideas, and became one of the top fashion Instagrammers in India, with an average engagement rate of 0.26% and average views of 19K on IG.

He is among the many famous Indian fashion Instagrammers who have obtained fame and built a community on Instagram and YouTube. He has influenced his fans and followers with many celebrity collaboration videos, modelling & styling tips, various fashion trends, etc.

Jubin Shah, a thriving force in the world of fashion influencer marketing, has quickly become one of India's top models and Indian fashion influencers. His lively aesthetics and features have magnetized widespread appreciation from enthusiasts not only in India but around the world. He began his journey from TikTok, where his videos gained noteworthy traction, eventually pushing him into the limelight. He has successfully cultivated an engaged and active following. Fans appreciate his genuineness, whether he's sharing his fitness journey, fashion choices, or personal experiences. He has collaborated with big brands like Beardo, Ponds, Set Wet, Gillette, and more.

Aayushi was born on September 15, 1999, in Bhubaneswar, India. Starting her career as a TikToker, she moved to Instagram and became a model, endorsing various brands. She is one of the most persuasive fashion Instagrammers in India, maintaining a substantial following with her immaculate taste and versatile style, and creates content to entertain and educate her audience about fashion and lifestyle. She has an incredible average engagement rate of 20.72%. She effortlessly dazes in both traditional and Western attire, which has made her a trendsetter among the Gen Z demographic. She creates authentic and engaging content for her brand collaboration, especially content on fashion, that has earned her a place among the top fashion Instagrammers in India, and her fans adore her cuteness and chicness. Being a Gen Z, she is pretty popular among the community for her unique style.

She collaborates with big-banner brands, like; Urban Company, Shein, Nykaa, Myntra, etc. She also has her own clothing label, Aayu's Closet, selling affordable, trendy, and beautiful female outfits.

Her commitment, creativity, and consistent work have propelled her to new horizons in the world of fashion influencer marketing, leaving a remarkable mark on the industry.

Dolly Singh was born on September 23, 1993, in the mesmerising town, Nainital, in Uttarakhand. Coming from a beautiful hilly city, Nainital, Dolly Singh has crossed oceans to debut at the 2023 Cannes Film Festival, looking as stunning as always. Her Cannes look was the work of the famous fashion designer duo Abu Jani and Sandeep Khosla, indicating her hard work is finally paying off as a top Indian fashion influencer.

She is a famous fashion influencer known for her creativity and sense of humor. Her engaging content, which has a mix of traditional and Western dresses, has garnered a considerable following. Her OOTD posts, amusing reels, and creative mirror selfies have contributed to her extensive admiration.

With her quirky and bold fashion statements, she has an average engagement rate of 7.25% and 400K average views in her work, which can be a game changer for any brand that collaborates with her. Being amongst the top fashion influencers in India, companies like Ajio are continuously collaborating with her, along with other fashion brands.

She is well-known for her bubbly personality and humor, which we can check out in her hilarious videos that resonate with her niche. She frequently does brand endorsements, and her collaboration with Olay Luminous to promote vitamin C serum and moisturizer is just another example of her success in the fashion influencer marketing industry.

Masoom Minawala Mehta, the fashion and lifestyle social media influencer, was born in Mumbai, India, on December 17, 1993. She began her entrepreneurial journey while she was in college by starting a fashion blog, Style Fiesta, in 2010. In her blog, she has constantly showcased insights into her looks, personal style, and fashion tips, devouring her passion for fashion.

Masoom Minawala Mehta is renowned as one of the most influential Indian fashion influencers on Instagram, who has left an indelible mark in the fashion and entrepFreneurial domains. Her journey began with the founding of Style Fiesta, India's first online fashion website, as the CEO, representing her prowess in both business and fashion. Her accolades include winning the Cosmopolitan Luxury Fashion Influencer award for two consecutive years, which is a witness to her impact on the fashion industry. She represented India at the prestigious Cannes Film Festival in 2019, where her look garnered high appreciation. Masoom Minawala has been featured in different magazines. She has collaborated with more than 500+ brands, including Dior, Louis Vuitton, Estee Lauder, BMW, Samsung, etc., solidifying her image and position as one of the top fashion influencers in India. Overall, with her impeccable style and unique and creative approach, she has impacted the fashion industry significantly, which can be seen in her average engagement rate of 2.3% and average views of 371K on her Instagram handle.

Her fashion choices, makeup, and overall demeanor have made her a prodigious figure who can captivate anyone with a mere glance. She has collaborated with top brands such as Samsung, Estée Lauder, BMW, Airbnb and more!

The Himachali guy Anirudh Sharma was born on August 8, 1999, in Una, HP. Like many other influencers, Anirudh also started his journey through TikTok, but he eventually switched to Instagram and YouTube, building a vast and faithful community with his fans and followers. Other than being one of the hottest Indian fashion Instagrammers, he is a model, musician, songwriter, composer, entrepreneur, and the list goes on.

Anirudh Sharma's safari to being one of the most followed fashion Influencers began with lip-sync videos on TikTok, motivating him to establish a sound social media presence. Renowned for his inventiveness, adaptability, and resourcefulness, Anirudh has redefined fashion trends with his heterogeneous style, from traditional to streetwear and retro grunge. He has collaborated with brands like "Rare Rabbit and more. He has established himself as one of the top Indian fashion influencers by winning the Fashion Influencer of the Year (Male) in the InfluenceX22 Awards. His cute boy image and fantastic fashion sense have contributed to Anirudh's average views count of 86K and engagement rate of 4.41%. He has collaborated with many famous fashion companies and brands, including Amazon, Ajio, and Rare Rabbit, and has walked on the runways of various fashion shows.

Mumbai-based Meghna Kaur Kaushal was born on January 17, 1993. She started her YouTube channel in 2015, “Shetroublemaker”, in which she uploaded content covering fashion, beauty, and travel videos. Meghna Kaur is all about comfortable but trendy fashion. She brings fashion styles while keeping in mind the comfort of her audience and followers so that they can relate to her lifestyle and fashion sense.

With so many different aesthetics and styles, it's no wonder Meghna Kaur has become one of the most loved Indian fashion Instagrammers. Through fashion and lifestyle videos, she has garnered an average engagement rate of 1.72% and average views of 100K. She has collaborated with many fashion, beauty, lifestyle, and fitness-oriented brands, including big names like Myntra and Skechers. She has also been featured in various renowned magazines, including FitLook magazine.

Aashna Hegde was born on February 7, 1995, in Mumbai, India, and from her early posts, one can't help but notice her deep love for fashion, beauty, and travel. Aashna is one of the top Indian fashion influencers and has gained popularity through her divergent content, including fashion styles, fitness, and personal life. Besides being an influencer, she is also a model and has worked with various fashion and lifestyle brands such as Puma, Wrogn, Myntra, MyGlamm, Daniel Wellington, and Maybelline.

Aashna has a unique sense of fashion, which can be observed through the content she uploads on social media, which resonates with a wide range of audiences. Additionally, due to her down-to-earth nature and passion for creative fashion, she has an average of 444K views with an engagement rate of 9.67%.

Radhika Seth, one of the top fashion influencers in India, was born on November 6, 1996, in New Delhi, India. She is a model, content creator, actress, art director, and fashion enthusiast. Radhika regularly posts content related to fashion, OOTDs, travel, book and movie recommendations on social media platforms.

Besides acting, she has signed up for multiple ad campaigns with fashion and lifestyle brands, including Myntra, Foreo, Sugarbear, One Plus, etc. She finds PR packages from brand labels such as Burberry, L'Academie, Love Wave, and leading designers like Mahima Mahajan to guide her audience towards these brands more organically and truthfully. She has also been featured in some of the most prestigious magazines, including Peacock and GQ. With her bold and terrific fashion statements, she has leveraged around 71K average views and maintained an average engagement rate of 2.21%.