Top Social Media Influencers in India 2025

Also known as ‘Mostly Sane’, Prajakta is one of the top social media influencers in India. Born on 27 June 1993, in Thane, Maharashtra, she is famous for her starring role in the Netflix romantic drama series, “Mismatched” (since 2020). She also did a supporting role in the film Jugjugg Jeeyo.

She has studied at Vasant Vihar High School and graduated with a Bachelor of Mass Media. She began her career as an intern at Fever 104 FM radio station in Mumbai. Later, she launched her channel MostlySane in February 2015.

She performed at the YouTube FanFest in Delhi in 2018, and in 2020, she proclaimed the launch of her YouTube Originals show Pretty Fit. In 2019, former YouTube CEO Susan Wojcicki selected Prajakta Koli's "Real Talk Tuesday" series as the podium for her first communication with an Indian YouTuber. On 25th February, 2025, she tied the knot with Khanal in Karjat, her boyfriend.

She has been a global ambassador for YouTube’s ‘Creators for Change’ initiative. The best social media influencer was featured in Anu Menon's mystery film Neeyat, with Rahul Bose, Vidya Balan, Ram Kapoor, Mita Vasishth, Neeraj Kabi, and more. In 2020, she was counted in the annual "Cool list" of the gossip magazine Grazia India, and on the cover of the magazine BW Businessworld as part of their Most Influential Women's list. She was also presented with an award by former Chief Minister Arvind Kejriwal, along with Cameron MacKay, High Commissioner of Canada in India, in recognition of her helping women's causes during International Women's Day in March 2022. Later, she was invited to the United Nations headquarters on the occasion of International Day of Tolerance, as an ambassador for YouTube's global initiative, Creators for Change program. In 2022, she was selected as UNDP India's first Youth Climate Champion, and in 2023, attended the World Economic Forum held in Davos. She was awarded as the "Star Influencer Award" by Femina India, Climate Influencer of the Year by NDTV, and received the prestigious "Digital Game Changer" award at the IWMBuzz Digital Awards 2024. She has a lovely engagement rate of 5% and has worked with brands like Venus, Cadbury Dairy Milk Silk, Coke Studio Bharat, etc.

Born in New Delhi to a Punjabi family, Kusha did her graduation from the National Institute of Fashion Technology in fashion design. Later, she started working as a merchandising intern for Bhartiya International Limited. Then, she was appointed as a product design intern at Chisell Effects. In 2013, she worked as a fashion designer for a clothing firm.

In 2014, Kusha made her entrance with the TV show Son of Abish.

She worked for the Times Internet as a fashion editor and joined iDiva too as a content writer. She played the fictional character, Billi Masi, and

appeared in the anthology Netflix India film Ghost Stories. In 2021, she appeared in Amazon Prime's comedy reality show LOL, Hasse Toh Phasse. Later in 2022, she took part in a reality sketch comedy show, Case Toh Banta Hai, on Amazon MiniTV. In 2023, she did, Minus One: New Chapter and Selfiee. She played a short role in Rhea and Ekta Kapoor's Thank You for Coming, which premiered at the 2023 Toronto International Film Festival. Fans love her because Kusha creates content that addresses social issues and stereotypes. This social media influencer first got on the public's radar when her fictional character "Billi Massi" went viral. Since then, Kusha has created and played multiple characters with unique personalities and quirks. She has a loyal community on Facebook and Instagram who follow Kusha for comedy, collaborations, and other content. Furthermore, Kusha Kapila has starred in multiple web series. In 2019, she was featured on the cover of Harper's Bazaar India, and in 2021, in Hindustan Times HT Brunch cover story. Years passed by, and we witnessed her aura on the cover of Cosmopolitan and in the list of Forbes India's W-Power list. She hosted Comicstaan Season 3 and was a judge on Case Toh Banta Hai. She has worked with brands like Myntra, Big Basket, Venus, Nykaa, HK Vitals, and more.

Born on October 5, 1994, in Dharavi, Mumbai, and raised in one of the most densely populated areas of Mumbai, pursued his education at Rizvi College of Arts, Science, and Commerce in Bandra, Mumbai. In his college years, he worked as a salesman and later as a chef. The tough times helped him develop resilience and made him work harder. In one of his interviews, he shared, “But I didn’t have time to wallow, I found a new job & added on another hustle–crafting fun videos online. I made 14 videos every day for a year, on my way to work, during lunch breaks, and even when I was sick. My friends & I’d dance & lip-sync to songs.” Today, Faisal Shaikh is among the top social media influencers in India and identifies himself as a public figure. He has starred in music videos that got over 100 million views and was a part of India’s biggest fan fest. He has collaborated with many other fellow influencers in various music videos like Fruity Lagdi hai, viah nahi karauna, Kalli meri gadi, Nazar na lagg jaye, etc. Faisal has been awarded by International Style Icon of the Year, Khatron Ke Khiladi 12 runner-up, Jhalak Dikhla Jaa season 10, etc. He has collaborated with various brands like Style by Tani, menswear, Quirky perks, Kurkere snacks, Amar Gems, etc. Recently, he won hearts on Celebrity MasterChef India, where he represented his culinary skills and proved that he is more than just a performer.

Delhi-based Komal did her graduation from Shahid Bhagat Singh College, Delhi University, known for her versatile style, beauty hacks, and lifestyle content. Komal first came into the public spotlight through a blog, "The College Contour, in 2015 - it was massive because she provided valuable fashion tips and suggestions to empower readers to embrace their unique fashion. She initially gathered attention through her work on a fashion blog. Her extraordinary talent caught the attention of POPxo, a famous Indian blog, leading to many successful partnerships. Later in 2012, she established her YouTube channel and expanded her content to include vlogs, modeling projects, and perceptive fashion commentary. Her blog received praise, being named the Cosmopolitan Best Fashion Blog. She got featured on the cover of Forbes Magazine and secured the 7th position in India’s Top Digital Stars List. She is recognized among GQ’s Top 35 Most Influential Young Indians.

Komal also received the Gold YouTube Button for reaching 1 million subscribers in 2022. She has worked with brands like Nivea, Maybelline, Lakme, etc. Today Komal is one of India's top social media influencers, with millions of followers on Instagram and YouTube.

Masoom was the first fashion blogger from India at the Paris Fashion Week - the first Indian female designer to represent a collection there. She has a good following on Instagram. She hosts reality series, insights about Milan and Paris Fashion Week, etc. She has also released a book, She’ll Never Make It: My Journey from Doubt to Dominance, sharing her experiences. In her words, “I have confronted every level of FOMO, imposter syndrome, low self-esteem complex, and I would be lying if I said that I’ve been living as if I didn’t want to be applicable. But I truthfully trust that if this is a career I want to pursue, and want to do a good job and be dependable, I cannot be in the race for significance,” she explains. According to her, there are 8 guidelines to ‘Getting Shit Done’ or #GSD as she calls it. In the procedure of becoming a content creator, she has run diverse campaigns to help small businesses. She has won the Forces of Fashion Award by Vogue in 2023.

Bhuvan Bam is a national treasure who achieved much fame and recognition for his talent. Bhuvan's channel "BB ki vines" is one of the most subscribed channels on YouTube. The actor, singer, and songwriter had it challenging. He started by performing small gigs in restaurants around Delhi before ultimately starting his channel and posting content where he portrayed multiple characters, including his alter ego, BB. Bhuvan Bam writes his scripts, and each character has a unique Identity and personality, which makes them relatable to his audience. While Bhuvan's content is hilarious, the artist also spreads awareness of key societal issues. The social media Influencer has established appreciation and recognition for his efforts. Furthermore, Bhuvan also starred in TV shows and movies - even releasing his YouTube web series called "Dhindora," which was a gigantic hit.

Ashish Chanchlani is another popular comedian and actor from India who has created a substantial presence on YouTube. Born in Ulhasnagar, Maharashtra, India, Ashish gained Internet stardom through his YouTube videos which are funny, energetic, explosive, and entertaining to watch. Ashish writes his scripts and has a team of talented artists who work on his content. Ashish has a humorous personality, and his timing and expressions make the social media Influencers' content relatable to the masses. Eventually, Ashish made his debut as an actor appearing in multiple web series. He also partnered with MCU to promote their movies. The Indian influencer has made his love for Marvel characters known multiple times.

Dolly Singh is social media influencer from Delhi who has captured hearts worldwide with her funny vines, humorous personality, and unique fashion sense. Dolly Singh has one of the most subscribed YouTube channels in India. Dolly always wanted to make a career in fashion. During her college days, the future internet celebrity created a blog called "spill the sass' ' where she posted content on new fashion styles, clothing hacks, thrift shopping, and budget styling. During her time at "IDiva" Dolly, just like Kusha Kapila, Dolly Singh portrayed the now fan-favorite characters like "Guddi Bhabhi," "Bubbly," "Reckless Renu," "Natasha," "Mrs Kapoor" etc.

Ranveer Brar from Lucknow, Uttar Pradesh, India, has come a long way, getting inspired by the street vendors in Lucknow to become one of the leading chefs in India. Ranveer Singh Brar was the youngest executive at a five-star restaurant before he went on to host MasterChef India and judge multiple cooking shows. Ranveer has made his delicious cuisines available to everyone by opening global restaurants. Ranveer also toured across the country, holding live workshops for budding chefs. The influencer has bagged numerous accolades for his contributions to the food and hospitality industry.

Kritika Khurana is one of the social media influencers in India, an experienced Blogger with a demonstrated history of working in the media production industry. She has done her graduation from St. Lawrence ConventThat Boho Girl”, Kritika Khurana is 30 years old, and was ecstatic to be included in the Times 40 Under 40 list of honorees. She started her journey as a fashion influencer and uploaded her 'Outfit of the day' or #OOTD on Instagram. Later, she set up her blog, 'That Boho Girl' where she shares comprehensive styling tutorials and fashion hacks that make high-fashion looks reachable. She has won the Times 40 Under 40 Award in 2023 and Lifestyle Influencer of the Year Award by Cosmopolitan India. She also bagged Mega Fashion Creator of the Year Award by Pinkvilla. She has collaborated with top-notch brands like; L’Oreal, SUGAR Cosmetics, Kerastase, etc.

Born on 3 April 2003, in Shahjahanpur, Lucknow, India, Arishfa is one of the best social media influencers in India. She has played the role of Geetanjali in the serial Chhal- Sehh aur maat and acted in other prevalent TV serials like Ek Veer Ki Ardaas…Veera, Jeannie and Juju, Uttran, Meri Durga, Papa by Chance, and a few episodes of Crime Patrol. Five years back, she launched her own makeup brand, Mishey, which sells BB Cream, matte liquid lipsticks, and more. She has done many TV ads and commercials and has collaborated with various brands like, Nykaa, MishyMe cosmetics, etc.

Nikhil Sharma is a famous Moto vlogger and YouTuber from India with a channel named "Mumbiker Nikhil." The social media influencer has a massive following due to his content which features Nikhil traveling to mesmerizing locations across the globe on his motorcycle. Nikhil also gives his viewers valuable traveling advice and safety tips, making him one of the best social media Influencers to refer to before planning a big trip. Besides moto vlogging, Nikhil has expanded his niche and now creates content on fashion and lifestyle. Nikhil created the label MN which is his clothing line.

Madhura is one of the leading social media influencers in India, and a passionate chef making different dishes easy to cook for you Without a question, Madhura is one of the public's favourite food bloggers at the moment. Her straightforward and enlightening Marathi cookery videos are well-known. We genuinely like how authentically she portrays herself in each of her videos. While on maternity leave in 2009, Madhura looked into the realm of social media and made the decision to pursue her passion. Back then, she had trouble finding any Marathi recipes when she tried to search for them. She was motivated by this to launch a Marathi recipe blog. She eventually grew confident enough to quit her full-time job and pursue content production as a career.

She often shares her recipes and dishes made by her on her Instagram, interacts with her audience, making her following cross 521k and an engagement rate of 0.66%.

A social media influencer who knows how to convert her passion into a career and stardom. Deeksha Khurana is a well-known fashion, lifestyle, and social media influencer who also works as an Instagram model. She is renowned for her gorgeousness and adorable smile. She is well-known across several social media networks, including Instagram. She enjoys modelling, dancing, acting, and travelling. Deeksha Khurana has worked with numerous reputable and well-known companies.

She has amassed a sizable fan base on her social media channels. Her followers and fans adore her for the original and insightful information she produces. Over 704k people follow Deeksha Khurana on Instagram and she has an engagement rate of 5.48%. Her reels often cross 200k views. Her podcast with her sister is also quite famous where she expresses her opinion on various issues. She also has her own clothing line which is amazing. Make sure you check her account out!

A famous host and model who is authentic and consistent. Model and television host Archana Vijaya, who was born in Kolkata, is well-known in the profession and is one of the top social media influencers in India. She began her career after taking first place in Channel [V's] Get Gorgeous season 1's competition for supermodels. In addition to hosting cricket's Indian Premier League, the 34-year-old model turned anchor has walked the runway for many fashion designers, including Tarun Tahiliani, Rohit Bal, Narendra Kumar, Sabyasachi, and Manish Malhotra. A travel enthusiast, the Jhalak Dikhhla Jaa-5 contestant who wed Delhi-based businessman Dheeraj Puri in 2015 has hosted travel programmes like Freedom Express 1 and 2 and Tour Diary.

She also appeared in season 6 of the reality competition series Khatron Ke Khiladi, which included stunts. Additionally, she twice presented the IIFA Award in 2011 and 2013, and she has hosted a number of other reality TV programmes, including season 2 of Get Gorgeous. In season 6, she returned to the programme as a mentor.

She often shares a glimpse into her personal life including bts of shoots, her looks, brand recommendations and much more and is quite famous on Instagram, reflecting a following of over 504k and a good engagement rate. Make sure you follow her!

An entrepreneur and fashion icon, she provides perfection in whatever she does. Juhi Godambe is renowned for her luxurious style and way of life. Juhi, the creator of the high-street clothing line "Arabella," is currently relaxing in Los Angeles while also keeping an eye on the latest fashions. According to web statistics, the 27-year-old beauty blogger is well known for killing pop cultural trends, fashion, and lifestyle. Juhi also has a YouTube channel where she posts a range of stuff, including outfit hauls, Q&As, unboxings, and enjoyable challenges. Exhibit Magazine once recognised her as the month's top fashion influencer. She works with many upscale companies and participates in numerous fashion shows and events as a model.

She shares all of it on Instagram, making her really famous with over 520k followers and a great engagement rate getting her over 100k views on most of her reels. Make sure you follow one of the most famous social media influencers in India!

A social media influencer who nails whatever she does and is experienced in making it presentable for the audience Shaurya Sanadhya Tulshyan is a social media influencer, influencer, and YouTuber. She produces content for a variety of niches, including food, travel, lifestyle, fashion, and beauty. Aryam Skincare and Label Shaurya Sanadhya were both founded by Shaurya. She is well-known for her films on beauty and makeup, but she also records vlogs about her travels. Shaurya sets her trends and can pull off any style, whether it be in an item of ethnic or western clothing. She is adored by her followers on Instagram and shares everything there. She has a following of over 585k and an engagement rate of 3.41%. Make sure you follow her!

An entrepreneur who is converting his passion into his job with amazing content for the audience. One of the most popular automotive social media influencers in India, according to the country's top engagement rates for videos, is Faisal Khan. He recently hit the million-subscriber mark on YouTube.

Before enrolling at Symbiosis University in Pune to pursue an MBA in Finance, Faisal Khan began blogging. But he was adamant about following his passion, and via his work, he established a distinctive presence among automotive and motorbike enthusiasts.

Faisal is the only automotive content maker who has produced videos on every sort of vehicle, including vintage automobiles, supercars, tuk-tuks, ultra-luxury cars, excavators, and even a military truck. He has won numerous honours.

One of the most well-liked social media content producers for cars is Faisal, who has a total of 2.5 million followers on social media and Instagram accounts for 537k followers and a great engagement rate. Make sure you follow him on Instagram as he shares everything there!

A renowned chef who is famous for his simple-to-follow recipes, especially butter chicken. Saransh is the creator of the renowned food travelogue "India on my Platter" and the proprietor of the well-known Mumbai eatery "Goila Butter Chicken” and is one of the top social media influencers in India. Indian chef Saransh Goila won the Food Food Maha Challenge. On Masterchef Australia in 2018, where participants